Creative direction for brands that need ideas, clarity and momentum.
I'm Dan Smith, a Brisbane-based Creative Director working across brand, campaigns, digital and creative operations. I've led in-house and agency teams and created work for some of Australia's biggest brands.
Selected Work
Michael Hill
2026Creative leadership, brand & campaigns
5 projects
News Corp Australia
2021 — 2024Selected commercial and branded-content work for major advertising partners and publications
100+ campaigns supported annually
5 projects
Ladbrokes Australia
2013 — 2018Brand, campaigns, digital, print & outdoor
Hundreds of assets delivered weekly
3 projects
Queensland Health
2018 — 2019Brand, campaigns & public communication
2 projects
Keno
2021Brand platform, campaign & retail
4% brand lift (Kantar)
2 projects
NRMA
2024Editorial partnership, campaign & content
68.2M week-one impressions
1 project
Chemist Warehouse
2022Brand, campaign & content — House of Wellness
51M magazine copies distributed (2024)
1 project
Subway Australia
2007 — 2010Print, point-of-sale & campaign
1 project
Michael Hill
2026Creative leadership, brand & campaigns
5 projects
Ladbrokes Australia
2013 — 2018Brand, campaigns, digital, print & outdoor
Hundreds of assets delivered weekly
3 projects
Keno
2021Brand platform, campaign & retail
4% brand lift (Kantar)
2 projects
Chemist Warehouse
2022Brand, campaign & content — House of Wellness
51M magazine copies distributed (2024)
1 project
News Corp Australia
2021 — 2024Selected commercial and branded-content work for major advertising partners and publications
100+ campaigns supported annually
5 projects
Queensland Health
2018 — 2019Brand, campaigns & public communication
2 projects
NRMA
2024Editorial partnership, campaign & content
68.2M week-one impressions
1 project
Subway Australia
2007 — 2010Print, point-of-sale & campaign
1 project
Creative direction, brand, campaigns and creative operations.
Available for senior creative leadership, consulting and selected project work.
dan@youngsmith.com.au